Heba Hashem is an Arabic and English-speaking freelance journalist based between Dubai, UAE, and Toronto, Canada. Her passion for the media industry was first ignited over 16 years ago and since then her printed work has been prolific.
Heba’s articles, which continue to span industries and continents, can be found, not least among the pages of Open Skies Emirates Airlines Inflight Magazine and Aston Martin Magazine. Exclusive interviews and analysis pieces she has penned have also featured in Salaam Gateway, in addition to Gulf News' Tabloid and Global Citizen.
Skilled in the interview techniques to turn her hand to any subject matter, Heba is au fait with sectors from lifestyle and real estate to Islamic finance and renewable energy. She counts interviews with Richard Branson, founder of Virgin Group Suhail Al Mazroui, the UAE's Minister of Energy, Dato’ Seri Mohamed Nazri bin Abdul Azi, Malaysia's former Minister of Tourism & Culture, and Mark Fuller, London hotelier and restaurateur, among the most important in her extensive back-catalogue.
With an expertise in culture, travel and arts, Heba first cut her teeth on the industry working for a Cairo-based monthly city guide. After which, she spent time embedded in PR agencies working with clients like the world-class hospitality group Meydan, and on projects such as the globe’s leading equestrian race, the Dubai World Cup.
In recent years, she has supported global events such as the World Green Economy Summit and the World Government Summit with extensive content development. And with a keen eye for what makes a good story and headline, Heba’s knowledge of global editorial standards, sound communication through soundbites and the value of perfect translation, have proven invaluable throughout her career.
Heba holds a B.A. in Communications & Media Studies from Middlesex University and a B.A. in English-Arabic translation from Cairo University. She is a member of the esteemed Chartered Institute of Journalists in the United Kingdom since 2009.
